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MEET THE FOUNDER
ah-mee:skin was created from a deeply personal story, a love of skincare and a desire to create something with real purpose.
I’m Amiè, founder of ah-mee:skin and a beauty therapist with over 15 years of experience within the beauty industry. Before specialising in skincare, I spent 10 years working as a professional makeup artist, where I quickly learnt that beautiful makeup always begins with well cared-for skin.
But the real reason behind ah-mee:skin goes much deeper than beauty.
OUR WHY
ah-mee:skin was born from a story that is incredibly close to my heart.
In 2018, I lost my beautiful mam, Valerie, to cancer. During her treatment, chemotherapy and radiotherapy caused her skin to become extremely sensitive, and many of the skincare products she had always used were suddenly no longer suitable for her.
Watching those changes sparked something in me. With my background in beauty and skincare, I became increasingly passionate about finding gentler, more natural products that could still make the skin feel cared for, comfortable and beautiful.
HER LEGACY
After my mam passed away, she left me some money. Rather than simply spending it, I wanted to create something meaningful with it — something that could become her legacy. That became the beginning of ah-mee:skin.
Even the name holds a special connection. My mam chose the spelling of my name, Amiè, and I later discovered that amie means friend in French. It felt incredibly fitting for a skincare brand created to support, care for and be a friend to your skin.
What began through loss has grown into something filled with purpose — creating natural, gentle and affordable skincare that helps people feel confident and comfortable in the skin they're in.
ah-mee:skin will always have a little piece of my mam at its heart. 🤍
OUR JOURNEY
ah-mee:skin began with just 8 carefully selected products and one skincare collection. What started as a small idea, built from home with a lot of passion and determination, has continued to grow year after year.
Today, ah-mee:skin has grown to six skincare collections and 78 products, with formulas selected to support different skin types, concerns and stages of life.
OUR JOURNEY
Every step of that growth has been funded back into the business. For the past four years, I have reinvested what ah-mee:skin makes into developing the brand, expanding the collections and creating something I hope can continue to grow for many years to come.
Along the way, ah-mee:skin has also expanded beyond retail skincare with the creation of PROFACIAL — our professional-only range for qualified beauty professionals and salons.
But despite how much the brand has grown, the purpose behind it hasn't changed.
Beautiful skincare doesn't need to feel complicated or unattainable. It should feel like something created for real skin, real people and real life.