Welcome to The Founder's Edit
A little look behind the bathroom door at ah-mee:skin.
As the founder of a skincare brand, one of the questions I'm often asked is, “What skincare products do you actually use yourself?”
And the answer? The very same products you'll find here at ah-mee:skin.
But my routine isn't about using every product on the shelf, following every new trend or achieving perfect skin.
It's about understanding what my skin needs, choosing ingredients I believe in and, most importantly, being consistent.
I'm a busy mam, wife and business owner. Like most women, my mornings aren't always peaceful, and there are days when life feels a little overwhelming.
But one thing I genuinely look forward to is my morning skincare ritual.
Those few quiet minutes before the day begins are mine.
A chance to slow down, look after my skin and start the day feeling a little more like myself.
Over the years, I've learnt that good skincare doesn't have to be complicated. It's about finding the right products, using them regularly and making little adjustments as your skin changes.
And that's exactly what I want to share through The Founder's Edit.
No complicated routines. No unrealistic promises. Just an honest look at the products I love, why I use them and how they fit into my everyday life.
So, welcome to Edition 1.0.
Let's start with my morning skincare ritual.
Step 1 | A Gentle Start to My Morning
Harmony Gentle Cleansing Milk
The first thing I reach for every morning is my Harmony Gentle Cleansing Milk.
After around 15 years working as a beauty therapist, one thing I've learnt is that cleansing doesn't need to leave your skin feeling squeaky clean to be effective.
In fact, I much prefer a gentle, nourishing cleanse that leaves my skin feeling soft and comfortable.
Our Gentle Cleansing Milk contains jojoba oil and shea butter, two ingredients I love for their skin-conditioning properties.
It's a lovely way to refresh my skin in the morning without that tight, stripped feeling.
For me, this first step isn't just about removing overnight impurities. It's the beginning of my morning ritual — those few quiet minutes before the day gets busy.
My founder's tip: Be gentle with your skin. Use lukewarm water, avoid rubbing and remember that your cleanser should leave your skin feeling comfortable.
Discover Harmony Gentle Cleansing Milk

“I don't use a toner religiously every morning. I reach for one when I feel my skin needs a little extra attention. I've learnt to listen to my skin rather than follow a routine simply because I think I should.”
Step 2 | A Little Peptide Power
Radiance Anti-Age Peptide Serum
Once my skin is cleansed, I move on to one of my favourite parts of my morning routine — my Anti-Age Peptide Serum.
After years of working in the beauty industry, I've learnt that it's not always about using the strongest ingredients. It's about choosing ingredients that support what your skin actually needs.
Peptides are a particular favourite of mine when it comes to age-focused skincare.
My Radiance Anti-Age Peptide Serum combines peptides with hyaluronic acid and other skin-conditioning ingredients to help hydrate my skin and improve the appearance of fine lines.
I love how it fits into my morning routine, giving my skin that extra layer of hydration before I apply my moisturiser.
And while I use my Anti-Age Peptide Serum during the day, I switch to my Collagen Boost Serum in the evening.
There's no complicated science behind the timing — it's simply a routine I enjoy and one that works for me.
My founder's tip: Consistency is far more important than constantly changing products. Give your skincare time to work before deciding whether it's right for you.

Step 3 | A Little Extra Care for My Eyes
Radiance Age-Defying Eye Cream
The skin around our eyes is delicate, and it's an area I've always paid particular attention to throughout my years working as a beauty therapist.
My Radiance Age-Defying Eye Cream has become a lovely little part of my morning routine.
Formulated with peptides and vitamins C and E, it's designed to help moisturise and care for the delicate eye area while supporting a smoother, more refreshed appearance.
I gently apply a small amount around my orbital bone, taking care not to pull or drag the skin.
It's a simple step, but one I genuinely enjoy.
My founder's tip: You don't need lots of eye cream. A small amount, applied gently, is usually enough. And remember to be consistent — looking after your skin is about everyday habits, not overnight miracles.

Step 4 | My Daily Dose of Peptides
Radiance Peptide Renewal Cream
Once I've applied my serum and eye cream, it's time to moisturise.
For years, my Anti-Age Day Cream has been one of my favourite daytime moisturisers. But when I recently ran out, I decided to switch things up and start using my Radiance Peptide Renewal Cream.
And I've really been enjoying it!
As someone approaching 40, I'm becoming increasingly interested in maintaining my skin's hydration, softness and firmness rather than chasing unrealistic promises of turning back the clock.
That's one of the reasons I love peptide-focused skincare.
My Peptide Renewal Cream is part of my everyday morning routine, helping my skin feel moisturised and comfortable before I apply my makeup.
I use peptides in the morning and prefer collagen-focused skincare in the evening. There's no rule saying you have to use them at particular times — it's simply the routine I've found works for me.
And that's something I always encourage my customers to remember.
Your skincare routine should fit your skin and your lifestyle, not the other way around.
My founder's tip: Don't be afraid to adjust your moisturiser as your skin's needs change. The product you loved six months ago might not be what your skin needs today.

A Little Note About SPF
One thing I always encourage when it comes to skincare is protecting your skin from the sun.
I'll be completely honest — I tend to reach for my Radiance Mineral Tinted SPF30 more during the summer months, and at the moment I've actually run out!
But that doesn't change the importance of daily sun protection.
UVA rays contribute to premature skin ageing and can affect our skin throughout the year, even when the weather isn't particularly sunny.
As a beauty therapist, I know that protecting your skin is one of the most valuable steps you can take in maintaining its long-term health and appearance.
So consider this a little reminder to myself, as much as anyone else, to keep SPF part of my everyday skincare routine.
My founder's tip: Choose a broad-spectrum SPF30 or higher that you enjoy wearing. The best sunscreen is one you'll apply consistently and reapply when needed.
The Little Extras I Love
Because skincare doesn't have to look the same every day.
Although I have my everyday essentials, there are a few extra products I reach for depending on how my skin feels, what I've got planned and how much time I have to myself.
After years of working as a beauty therapist, one thing I've learnt is that skincare doesn't have to be rigid.
Sometimes it's about listening to your skin rather than following a routine simply because you think you should.
A Little Extra Hydration | My Toner
I don't use a toner religiously every morning.
Instead, I reach for one when I feel my skin needs a little extra attention.
It's one of those products I enjoy having available, but I don't believe every step needs to be compulsory for everyone.
My founder's tip: Your routine should be flexible enough to change with your skin. Some days you'll want a little extra hydration, and other days your usual essentials will be enough.
A Little Nourishment | My Facial Oil
Harmony Nourishing Facial Oil
I absolutely love a facial oil, particularly when I'm having a day at home.
If I'm not planning on wearing makeup, I'll often add a little facial oil to my routine for that extra feeling of nourishment and comfort.
I don't usually reach for it when I'm getting ready to apply makeup, although there are exceptions!
In fact, I recently wore it underneath my makeup for a morning out with my boys, and my skin felt lovely.
It's one of those little additions that makes my routine feel more indulgent without making it complicated.
My founder's tip: Facial oils can be a lovely addition to a routine, particularly when your skin feels dry. I usually apply mine towards the end of my skincare routine, using just a few drops.
My Weekly Skin Reset | Facial Scrub
I love that fresh, smooth feeling after exfoliating, but it's certainly not something I do every morning.
I generally use my facial scrub once a week.
For me, it's an occasional treatment rather than an everyday essential.
Exfoliation can help remove surface dead skin cells, but overdoing it can leave skin feeling uncomfortable or irritated.
My founder's tip: Be gentle when exfoliating and choose a product and frequency that suit your skin. More exfoliation doesn't automatically mean better results.
A Little Moment for Myself | Gold Hydrogel Eye Patches
Now these deserve a special mention!
I recently tried our gold hydrogel eye patches for the first time, and I absolutely loved them.
But what made that particular morning special wasn't just how refreshed my eye area looked afterwards.
I'd had a really difficult day the day before, and I woke up knowing I needed a little reset.
So before the house became busy, before the boys were up and before I switched into mam mode, I gave myself a little extra time.
I enjoyed my full skincare routine, applied my gold eye patches and took a few quiet moments just for me.
And it genuinely helped me feel a little calmer and more ready for the day.
Not because skincare can solve everything — it can't.
But sometimes having a familiar routine, a moment of quiet and something positive to focus on can make a difference to how you begin your morning.
Skincare isn't always about chasing that glow. Sometimes it's about finding a little bit of yourself again.
And that's one of the reasons I love what I do.


A Final Note From the Founder
If there's one thing I've learnt throughout my years in the beauty industry, it's that beautiful skin doesn't come from having the most expensive products, the longest routine or the latest trending ingredients.
It comes from understanding your skin, giving it the care it needs and being consistent.
My own routine has changed over the years, and I'm sure it will continue to change as I get older.
Some mornings I have plenty of time. Others, I'm fitting everything in around being a mam, a wife and running a business.
And that's real life.
I don't believe skincare should be another pressure we put on ourselves. It should be something we enjoy, something that makes us feel good and something that fits into our lives.
That's why I created The Founder's Edit.
To share the products I genuinely use, the ingredients I believe in and the little rituals that make a difference to my everyday life.
Because behind ah-mee is a real woman, with real skin, navigating all the same everyday challenges as everyone else.
And if there's one thing I'd love you to take away from this first edition, it's this:
Your skincare routine doesn't need to be perfect. It just needs to be right for you.
Thank you for joining me for a little look inside my bathroom cabinet.
With love,
Amiè x
Founder & Managing Director
ah-mee:skin
Discover Your Own Skincare Ritual
My morning routine works for my skin, but yours may need something completely different.
Whether you're looking to support hydration, care for mature skin or simply build a routine you can stick to, I'd love to help you find the right products.
Not sure where to start?
Our complimentary personalised skin consultation is designed to help you understand your skin and discover a considered skincare routine based on your individual needs.
Discover Your Personalised Skincare Routine
Coming next in The Founder's Edit 2.0 — My Evening Skincare Ritual.
Skincare with purpose.